BRAND STORY
For a long time, we constantly distinguish cakes and drinks and allocate them into different categories. Our Japanese chef started to wonder if he could create one kind of drink as delicate, delicious, and beautiful as a cake-like art. And here we are, the most beautiful and elegant drinks in the world. A combination between Taiwan's traditional tea culture and Japanese delicacy to make artisan cakes.

BEGINNING
Our brand is created by a cake master who was pursuing a new taste of cakes during his career. While he was traveling in Taiwan, he was surprised that tea-based beverages are such popular and various presentations that a simple cup of drink could have.
CREATION
After multiple attempts at combining the tastes between cakes and tea-based beverages, the cake master finally created several drinks that meet his high standard. He is then confident that customers will be able to fall in love with the drinkable cakes-TAG TEA. From 2021, the Japanese chef is exciting that the taste will be able to spare with more people around the world via our strong franchise system.
CONCEPT

Traditional Taiwan Tea
We use the tea leaves cultivated in hills located in central Taiwan, and it is simply elegant, refreshing, and endless charm.

Relaxing Taf Tea of a Day
Our tea-based drinks create a beautiful, relaxing, and lovely day for you. The satisfaction created by our artistic beverages will be everlasting.
MENU
Our fantastic beverages are created by a Japanese Master Artisan
Original Innovative Magnificant




























DESIGN
![]() Angel's WingOne of the most outstanding designs for our logo is the angel wing display beside our store entrance. The angel wing represents hope for the future. Since it is about the future, the design is surrounding the futuristic features by using gray background and silver scales of wings. With this unique design, we are able to convey our thoughts to customers even before entering the store. | ![]() Interior DesignTo prevent coldness and oversimplification, our interior adopts a wooden floor and chair made of wooden boxes so that our customers are able to feel the temperature before taking any orders. We also have one of the most famous artists to design charming graffiti of our recommended beverages-Kiri Cheese Milk Foam Tea and Mesona Tea. | ![]() Stairs to the HeavenBy providing an extraordinary experience of the taste of our beverages, non-alcoholic or alcoholic, and combing with our artistic design, we are predicting to expand our markets internationally in a wink. | ![]() Taste of the BarTaste of the Bar Since our first store is located in the downtown area of Taipei, we cannot forget the urban culture of night-tasting cocktails and wines. To present our special made cocktails, we use candles at night and provide our customers with tables made of wine barrels. The atmosphere is perfect to taste our proud cocktails. |
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FRANCHISE

MARKETING
As a newly established brand, we focus on internet marketing by using social media to catch the attention of potential customers. We continue to cooperate with internet influencers and create interesting contents to maintain at the center of hot topics.
Meanwhile, another essential marketing strategy is collaborating with other brands and rolling out various drinks and collectible items. Currently, we are collaborating with I-MEI and Taiwan Beer, which are all very popular among young people.










